Our Story

Hi, I’m Olivia — founder of Mabel&Flo

Mabel&Flo was born during my maternity leave, inspired by the two little loves behind its name: Mabel, our wonderfully sassy rescue cat who joined the family in 2022, and Florence (Flo!), our smiley baby girl who arrived in 2024.

What began as a simple clear-out of much-loved clothes quickly grew into something far more exciting. Starting with personalised pre-loved denim, we now specialise in creating custom pieces for your little ones.

2026 has been a landmark year for us — we’ve moved to predominantly using GOTS certified organic cotton and partnered with a wonderful manufacturer to bring our designs to life.

We continue to print on demand from our home studio, keeping waste low and sustainability at the heart of everything we do.

Our aim is to create clothing that feels personal and special — pieces both you and your little ones will love, made with the planet and their future in mind.

So whether you’re foraging in the forest, conquering soft play, or chasing cats — we’ve got the outfit for you.

Jolly wishes,
Olivia X

Photo by @tjchristiephoto