About Us

 

Hi, I'm Olivia - the founder of Mabel&Flo.

Mabel&Flo began during my maternity leave, inspired by the two little loves behind its name: Mabel, our sassy rescue cat who joined the family in 2022, and Florence (or Flo!), our smiley baby girl who arrived in 2024.

What started as a simple clear out of much-loved clothes soon turned into something much more exciting. 

Every piece you see here is consciously sourced or personally hand picked. Some come from a little further afield, but all chosen to reflect the playful spirit and practical style that Mabel&Flo is all about.

So whether you're foraging in the forest, rolling around soft play, or chasing cats - we've got the outfit for you. 

Thank you for being here and supporting our small, happy-hearted shop,

 
With love,

Olivia X