About Us

Hi, I'm Olivia - the founder of Mabel&Flo.

Mabel&Flo began during my maternity leave, inspired by the two little loves behind its name: Mabel, our sassy rescue cat who joined the family in 2022, and Florence (or Flo!), our smiley baby girl who arrived in 2024.

What started as a simple clear out of much-loved clothes soon turned into something much more exciting. 

Initially personalising pre-loved denim, we now create designs for t-shirts, sweatshirts, dungarees and even Snack Bags!! Most our items are made in the EU and sourced from UK suppliers. Some items do travel a lot further to get here but we make it worthwhile by ensuring quality at an affordable price. 

So whether you're foraging in the forest, rolling around soft play, or chasing cats - we've got the outfit for you. 

Thank you for being here and supporting our small, happy-hearted shop,

Jolly wishes,

Olivia X